Research is an integral part of my process. I use it to ask the right questions, clarify answers, define acceptable metrics for success, and establish patterns of design.
I have experience and been trained in research methods, and have experience with the landscape of user research methods as defined by Jakob Nielsen:
- I use discovery methods such as interviews, surveys, and literature reviews to define the problem to be solved and understand user and business constraints.
- I explore the breadth and depth of problems to establish priorities and develop operational definitions.
- I use formal qualitative techniques such as ethnographic and field research with customers as well as co-design sessions with stakeholders to determine the measurable factors of success for the product.
- I use validation techniques such as A/B testing, Rapid Iterative Testing and Evaluation, and UX studies to capture customer behavior and understand if the design meets their expectations and addresses the business problem.
- I measure the impact of a shipped solution through continuous monitoring. Methods such as True Intent studies help me assess if real customer behaviors lead to successful task completion.
Although there is a perception that user research can either be instant or not fit within the agile process, I find strategies to turn data into insights. I use practical methods conduct rapid research, analyze data, and make design decisions with a high degree of confidence and stakeholder buy-in.